Effective Date: 2018 | Last Update: June 25, 2026
Golden Hills Plastic Surgery (“we,” “us,” or “our”), located at 100 N. Wiget Ln., Suite #100, Walnut Creek, CA 94598, is committed to protecting the privacy of everyone who visits our website or contacts our practice. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights as a California resident under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and the California Confidentiality of Medical Information Act (CMIA).
This Policy covers information collected through our website at goldenhillsplasticsurgery.com (the “Site”). It does not cover information collected through our patient intake forms or electronic health record system, which are governed separately by our Notice of Privacy Practices under HIPAA and California law.
NOTE ABOUT HEALTH-RELATED INFORMATION: If you submit information through our website contact form or consultation request that describes a medical condition, procedure interest, or health concern, that information may be considered “medical information” under California’s Confidentiality of Medical Information Act (CMIA) and will be treated with heightened confidentiality protections accordingly.
We collect information you voluntarily submit to us, including through:
When you visit our Site, certain information is collected automatically through cookies and similar technologies:
Our Site links to our social media profiles on Facebook, Instagram, and LinkedIn. If you interact with us through those platforms, the respective platform’s privacy policy governs your data. We do not receive your social media data simply because our pages are linked.
Purpose | Categories of Information Used
Respond to consultation requests and general inquiries | Name, email, phone, message content Schedule and manage appointments | Name, contact info, appointment details Send appointment reminders and follow-up communications | Email address, phone number
Process referral program submissions | Referrer and referral contact information Analyze and improve website performance | Log data, cookies, analytics data Comply with legal obligations and respond to legal process | Any applicable information Prevent fraud and ensure website security | IP address, log data We do not sell your personal information. We do not use your information for automated decision-making that produces legal or similarly significant effects.
We do not sell, rent, or trade your personal information. We may share it only in the following limited circumstances:
We do not share health-related information submitted through our website contact forms with third parties for marketing purposes.
Our Site uses the following types of cookies:
Most browsers allow you to refuse or delete cookies through their settings. Disabling cookies may affect some Site functionality.
We retain website-collected personal information for as long as necessary to fulfill the purposes described in this Policy, typically no longer than 3 years from your last interaction with us, unless a longer period is required by law. Analytics data may be retained in an aggregated, de-identified form for longer periods. If you submit a consultation inquiry that becomes part of a patient record, retention of that information is governed by our HIPAA Notice of Privacy Practices and applicable California medical records laws.
Our Site is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights apply to personal information we collect through our website that is not otherwise exempt as protected health information under HIPAA or the CMIA.
You have the right to request that we disclose what personal information we have collected about you, the categories and sources of that information, the purposes for which we use it, and the categories of third parties with whom we share it.
You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as information needed to complete a transaction, comply with a legal obligation, or detect security incidents).
You have the right to request that we correct inaccurate personal information we maintain about you.
We do not sell personal information, and we do not share personal information for cross-context behavioral advertising. You therefore do not need to opt out, but you may contact us to confirm our practices.
Under CPRA, you have the right to limit our use of sensitive personal information (including health-related information) to purposes strictly necessary to provide the services you requested. We do not use sensitive personal information for any other purpose without your consent.
We will not discriminate against you for exercising any of your privacy rights. We will not deny services, charge different prices, or provide a different level of quality because you exercised a right under this Policy.
How to submit a request: To exercise any of the rights above, please contact us using the information in Section 9. We will respond within 45 days of receiving your verifiable request. We may need to verify your identity before processing your request.
Authorized agents: You may designate an authorized agent to submit a request on your behalf. We may require written proof of authorization and may verify your identity directly.
California’s CMIA (Health & Safety Code § 56 et seq.) applies to “medical information” — individually identifiable information about a person’s medical history, mental or physical condition, or treatment. If you submit such information through our website contact forms (for example, describing a health condition or procedure you are seeking), we treat that information with the full protections required by the CMIA, including:
For information collected and maintained as part of your patient record, please refer to our Notice of Privacy Practices.
For questions about this Privacy Policy, to exercise your California privacy rights, or to report a concern, please contact us:
Golden Hills Plastic Surgery — Privacy Officer
100 N. Wiget Ln., Suite #100
Walnut Creek, CA 94598
Phone: (925) 935-3528
Email: info@ghplasticsurgery.com
You also have the right to file a complaint with the California Privacy Protection Agency (CPPA) at cppa.ca.gov or the California Attorney General at oag.ca.gov.
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. If we make material changes, we will provide a more prominent notice (such as a notice on our homepage or by email if we have your address). Your continued use of the Site after changes become effective constitutes your acceptance of the revised Policy.
This Privacy Policy was prepared for Golden Hills Plastic Surgery and is intended to inform website visitors about our data practices. It does not constitute legal advice. Please consult a qualified California privacy attorney to ensure full compliance with all applicable laws, including the CCPA/CPRA, CMIA, and any applicable FTC regulations.
